VIOME COOKIE POLICY

Last Updated: November 15, 2024

This Cookie Policy (“Cookie Policy” or “Policy”) explains how Viome use cookies (“cookies”) and other tracking technologies (“pixels”) when you visit Viome websites or use our Services. We encourage you to read the full Cookie Policy to understand how we use cookies and pixels and your preferences and choices related to them. When we use the term “cookies” collectively in this Policy, we generally refer to cookies, flash cookies, code snippets, web beacons, pixel tags, embedded scripts, plugins, widgets, session replay, pixels, and other similar automatic tracking technologies (“tracking technology”). Unless you have chosen otherwise when presented a choice, you consent to our cookies when you continue to use our Services and websites operated by us including but not limited to viome.com, apps.viome.com, my.viome.com, cancerdetect.viome.com, viomepro.com, viomelifesciences.com, mobile applications, and other methods (“websites”).

Unless otherwise specifically defined in this Policy, all defined terms used herein will have the same meaning as used in our Terms of Service and Privacy Policy. This Cookie Policy should be read together with our Terms of Service and Privacy Policy.

1. What Are Cookies and Pixels?

Cookies are small text files placed by a website or a web-enabled app and stored by your browser on your device. A cookie can later be read when your browser connects to a web server in the same domain that placed the cookie. The text in a cookie contains a string of numbers and letters that may uniquely identify your device and can contain other information as well. This allows the web server that placed the cookie to recognize your browser over time, each time it connects to that web server.

There are two types of cookies: session cookies and persistent cookies. A session cookie lasts while your browser is open and is automatically deleted when you close your browser (e.g., shopping cart used in e-commerce sites). A persistent cookie lasts until you or your browser delete the cookies, or they expire (e.g., cookies used for authentication, store login details, etc.).

Cookies set by Viome are called “first party cookies,” while cookies set by parties other than Viome are called “third party cookies.” The parties that set third-party cookies can recognize your device, both when you use our website or our Services and when you use other websites or mobile apps. To understand how the third-party cookies providers use your information, please review their privacy and cookies policies.

Pixels are small electronic images or snippets of code contained in a website, emails, or applications that track users. When your browser opens a website that contains a pixel, it automatically downloads the pixel and connects to the web server that hosts that pixel (typically operated by a third party). This allows the host web server to identify information about your device and to set and read its own cookies. Viome website, applications, or emails may contain certain pixels as identified in this Policy. Cookies are used to make a user’s experience more efficient and accomplish a number of other tasks. Both first party and third-party cookies, combined with pixels, can serve a number of different functions, such as track website user behavior, analytics, marketing, and advertising as more fully described in this Policy.

2. How Does Viome Use Cookies and Pixels?

Like most online services, Viome uses both first party cookies and third-party cookies in order to a) offer you a more personalized website experience, b) keep your data secure, c) understand how you engage with the web content and emails we send, d) help us improve our Services, and e) provide you with more relevant advertising.

Viome and the third-party cookies and pixels we use may use the information we collect to a) inform us on how you interacted with the website, b) personalize our content and advertisements, c) send marketing and communications, and d) provide or customize certain social media experiences.

You can find out more about the cookies and pixels we use in the table below.

3. What Are My Privacy Options?

Viome is committed to offering you meaningful privacy choices. These choices will consent to, control, or limit how we and third parties use cookies and pixels. Subject to your consent as indicated by your choices, you agree that your use of our website or Services will amount to acceptance of this Cookie Policy.

Users from Europe:

If you are a resident of the European Economic Union (EU), European Economic Area (EEA), United Kingdom (UK), or Switzerland, you will be presented with the opt-in consent option for all cookies other than the Strictly Necessary Cookies (as described below).

Users from certain US States:

If you are a US based user, residing in the States of California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia, in accordance with your state privacy laws, you will be presented with the opt-out consent option for all cookies other than the Strictly Necessary Cookies. The residents of other States may be extended with the opt-out consent option as and when the laws in those States require, and we will update this list accordingly. In addition, you may also be entitled to certain other rights that you may exercise by sending us an email with the subject line “Third Party Cookies” at privacy@viome.com. Please see our Privacy Policy and State Privacy Notices for more details.

Users from all other locations:

If you are not a resident of any of the aforesaid locations, you may use your Browser Setting or Third Party Opt-Outs to enable, disable, or limit use of the cookies and pixels.

You have a number of options to consent, control, or limit how we and third parties use cookies and pixels:

i. Via our Cookie Consent Tool: Depending on where you are located (such as certain European countries or certain States in the United States), in accordance with the applicable law, via our Cookie Consent Tool, you will be presented with legally compliant cookie choices that allow you to consent to, control, or limit use of cookies and pixels. If you choose not to exercise your choice, the default choice applicable to you will apply. Note: If you choose not to enable or reject certain cookies, you may not be able to use the referral links, get credit for referrals, receive special offers or discounts, or share information on our Services through social media platforms.

ii. Via your Browser Settings: Viome believes in providing you with a frictionless experience by responding to Global Privacy Control (“GPC”) signals (also known as “Do Not Track” signals) sent by your browser or mobile device. You can enable a GPC signal on your browser or use the browser or device that you are using to enable, disable, or delete first and third-party cookies and pixels on our site.

iii. Third Party Opt-Outs: As described in this Policy, we use cookies and pixels from third-party analytics, advertising, and marketing service providers to collect information about our Services, the effectiveness of our marketing campaigns, and other operations. For example, we use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions on our Services. These third parties, including Google Analytics, provide users the ability to opt-out of their cookies and pixels.

4. What are Strictly Necessary or Essential Cookies and What Cookies Can I Reject?

Following types of cookies are used by Viome or third parties on our websites and Services for the purposes specified against them. Irrespective of your geographic location, you will not have the option to opt-out of the “Strictly Necessary or Essential Cookies” (as described below). Depending on your geographic location and as required by the applicable law, you will be presented with an option to enable, disable, or limit use of All Other Types of or Non- Essential Cookies (as described below).

5. Disclosures and Warnings:

• You should not disclose any sensitive data, children’s data, or health or medical information (as defined under appliable privacy laws), via cookies, pixels, chat boxes or other tracking technology and mechanisms related to customer relations or conversational cookies.

• If you choose not to enable certain cookies, you may experience some loss of function or availability throughout our Service.

• To disable certain third-party advertising cookies and pixels, the cookie providers may need to set an opt-out cookie on your device. Certain device’s configuration may prevent such third-party cookies from setting such opt-out cookies (e.g., your device settings may have blocked all third-party cookies by default). This means that you may need to change your device settings first to accept or unblock cookies before you are fully able to disable advertising cookies.

6. What are the Third Party Cookies and Pixels we use?

The first party and third-party cookies and pixels we use are included in the above Table under Essential and Non-Essential cookies and pixels. Some of those cookie and pixel providers require the following disclosures:

The iAdvize VUID Cookie or Pixel

The iAdvize VUID cookie uniquely identifies the Visitor and customizes the display and conversation with a Visitor based on his navigation on the client's site. It also makes it possible to recognize the Visitor on each visit in order to keep their conversation history. This is a "Non-Essential Cookie" subject to Visitor consent. The iAdvize VUID cookie falls into the category of "Cookies related to customer relations" or "Conversational cookies".

PebblePost Pixel

PebblePost’s JavaScript Tag code is integrated into Viome’s (Brand’s) website to collect Brand Data and Event Data to enable receipt of the Programmatic Direct Mail (PDM) services by the Brand (with Brand’s notice to Consumers as required by law). PebblePost collect, store, process, transfer or receive data from the US Consumers only.  The Event Data is necessary for targeting and qualification of Brand’s marketing prospects, deriving insights into online users’ interests and propensity to convert, and to inform PebblePost’s optimization algorithm. Event Data collected may include a website user’s IP address, device, browser data, other identifiers and page URLs visited. Consumer notice or consent provides right and license to use Brand Data and Event Data collected using the Pixel to provide the agreed upon services to the Brand, and to include such Brand Data in PebblePost’s Graph in pseudonymized form. As stated in this Policy, you have the ability to opt out of the PebblePost’s collection or sale of your personally identifiable data in compliance with all applicable laws.

7. How Do I exercise my choices on Cookies?

To opt-out of, disable, or limit certain cookies and pixels, when presented with the option by way of a popup at the bottom of the browser window, select the type of cookie and the applicable choice.

To opt-in, enable, or limit certain cookies and pixels, when presented with the option by way of a popup at the bottom of the browser window, select the type of cookie and the applicable choice.

If you are not presented with an option by way of a popup at the bottom of the browser, this means, currently, such an option is not a requirement under the applicable law based on your location. However, you can still exercise your choices on cookies by a)  choosing to set your browser to reject cookies, b) clearing your browser cookies, c) enabling the Do Not Track (DNT) in your browser’s settings, or d) use the opt-out choices provided by the third party cookies and pixels owners.

Please see the above Table for your choices, types of cookies used by Viome, and for their use purposes.

8. How does Viome use Third Party Social Plugins?

Viome may use social plugins provided and operated by third parties, such as a Facebook, TikTok, Instagram, Pinterest, Twitter, and their features such as “share” button. If you choose to use social plugins, you may be sharing information with the company that owns or manages the social plugins (“Social Media Third Party”) during your interactions. This means that the Social Media Third Party may be able to link information or actions about your interactions with Viome’s Services to your account with them. Please refer to the applicable Social Media Third Party’s privacy and cookies policies to learn more about their data practices.

9. What Happens if I choose to Reject or Opt-Out?

If you choose to reject or opt-out of Non-Essential cookies, your personal data will not be tracked by us for the non-essential purposes such as marketing, advertising, etc. as listed in the above Table. If you choose to reject, disable, or opt-out of certain cookies, your experience may not be personalized, and you may experience some loss of function, personalization, or availability of certain features throughout our websites or Service. For example, when you reject, disable, or opt-out of certain cookies, you may not be able to obtain discounts, use referral links, get credit for referrals, or share information on our Services through social media platforms.

10. Third Party Cookies, Pixels, and Opt-Outs?

As described in this Policy, Viome uses cookies and pixels from third-party analytics, advertising, and marketing service providers to collect information about their services, and the effectiveness of their marketing campaigns and other operations. For e.g., we use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions on our website and Services. Some third parties may provide users with the ability to opt-out of their cookies.

To fully disable advertising cookies, some third parties may need to set an opt-out cookie on your device. In order to accept these opt-out cookies, your device settings should be enabled to accept these cookies that the third parties send. For e.g., if your device is set to block all third-party cookies by default, you may not be able to receive these opt-out cookies. To fully disable advertising cookies, you may need to first change your device settings to accept cookies.

11. Will this Cookies Policy be updated?

We will update this Cookie Policy from time to time. The last updated date will appear on the top left-hand side of this Policy. You can also revisit this page to stay informed.

12. Where can I learn more?

For more information, you can review the following resources:

If you would like to learn more about cookies, including how to change your browser settings, please visit www.allaboutcookies.org

If you would like more information about cookies and targeted advertisements or to opt out of having your information accessed by third party companies, please visit youradchoices.com/control

If you like to learn more about how we collect, process, and use your personal information, please visit https://www.viome.com/privacy-policy

13. How to Contact Viome?

If you have any questions regarding Viome Cookie Policy, please contact us via email with the subject line “Viome Cookie Policy” at privacy@Viome.com